Services
Product
E-Commerce
Strategy
Product design and development are core to Sahar. Over our company’s 20+ year history the Sahar brand has been synonymous with quality, meticulous attention to detail and trend setting design. Beyond the work for the Sahar brand itself, the partners have lead curation, and product development for floorcovering centric brands Stark Carpet
Product design and development are core to Sahar. Over our company’s 20+ year history the Sahar brand has been synonymous with quality, meticulous attention to detail and trend setting design. Beyond the work for the Sahar brand itself, the partners have lead curation, and product development for floorcovering centric brands Stark Carpet, ABC Carpet & Home, HD Buttercup and carpet manufacturer Obeetee PVT LTD. Through these connections, Sahar has amassed a vast global network of weaving contacts which can be coordinated to support virtually any demand or production need from any country. With our deep experience in manufacturing, Sahar is proficient at taking its design concepts and developing them into finished products at the most appropriate price point in order to achieve the optimum value proposition based on its customer’s marketing strategy and sales volumes. We believe that everyone deserves something beautiful on their floor. That is our aesthetic goal. The key to a product’s success though, is understanding the market being addressed and the business goals of the company addressing that market and matching those needs with the appropriate product.
Strategy
E-Commerce
Strategy
We believe a product created without a strategy behind it is tantamount to offering a product without purpose or meaning. There must be a reason and a logic for a product’s existence. This logic should support the brand’s aspirations while adhering to the brand aesthetics and to the company’s overall financial goals for the division. Un
We believe a product created without a strategy behind it is tantamount to offering a product without purpose or meaning. There must be a reason and a logic for a product’s existence. This logic should support the brand’s aspirations while adhering to the brand aesthetics and to the company’s overall financial goals for the division. Understanding the aspirations of the brand help in understanding the correct balance between supplying design leadership (newness) and the need to serve current demand. What the optimal balance is for a specific brand and its audience and how does that tie back into the financial performance requirements of the company is the key to designing the correct product strategy and subsequently offering the appropriate product for a brand’s audience.
In addition to product strategy, Sahar can prepare detailed market analytics, retail and to the trade sales and marketing strategies. We develop buying programs and perform budget analysis for our clients as well as address sales training and visual merchandising issues. If there are back of house support needs regarding warehousing, logistic or fulfillment support question we are prepared to support those needs as well.
E-Commerce
E-Commerce
E-Commerce
In today’s world, no business can achieve its maximum growth potential without having a solid ecommerce channel. In the post pandemic world, e-commerce plays and even more important role in floorcoverings businesses of all sizes. With a deep understanding of the ecommerce world, having established several successful ecommerce brands glob
In today’s world, no business can achieve its maximum growth potential without having a solid ecommerce channel. In the post pandemic world, e-commerce plays and even more important role in floorcoverings businesses of all sizes. With a deep understanding of the ecommerce world, having established several successful ecommerce brands globally, and with tens of millions of dollars in ecommerce sales, Sahar is best equipped to offer ecommerce solutions for the floor covering industry. From technical and platform strategy, product and pricing, 360 degree marketing strategy and implementation to fulfillment and customer service, we are able to offer a uniquely cohesive package of ecommerce solutions to help businesses of all sizes thrive.